Our Story
At Ecobaby, we like to keep things simple. Raising kids these days is hard enough, the last thing you should have to worry about is what your family is sleeping on.
As a family owned and operated business, we know how much your people mean to you. That’s why we are dedicated to providing you and your loved ones with healthier sleep options. Our hope is that your Ecobaby experience leaves you with greater knowledge and understanding of the products you use and the long-lasting impact of small choices that lead to big change. And of course, we hope you keep coming back!
Ecobaby is the (literal) baby of PureRest Organics, leading maker of natural mattresses homegrown in the USA.
Our story begins with a couple of brothers who started a mattress store in San Diego, CA. After growing up working in their dad’s mattress factory founded on a “less is more” principle where better materials make better mattresses, the guys were determined to offer their customers the same quality of sleep and customer care.
Thousands of mattresses and a band of kids later…here we are! With their littlest sister leading the charge and an incredibly gifted team of moms passionate about making their homes a refuge and safe place to raise their little ones, ecobaby is the all natural brand you can trust.
As women and moms, we’re on our own journey. Everyday we make decisions about the products we use and food we consume or offer our families. Each of us is at a different point in our organic journey, but we’re all asking the same kinds of questions you are. What’s in my laundry detergent? Which foods should I buy organic? Does it matter if our shampoo is all natural? What’s the difference between all natural and organic anyways?
In fact, we’re a lot like you. We love our families and we want honest answers to help us care for them, and ourselves, better. We’re tired of feeling taken advantage of by brands marketing themselves as eco-friendly but loading their products with harmful scents, dyes, and hidden chemicals. That’s not us. Ecobaby is committed to doing the research and becoming a trusted resource for parents, grandparents, or anyone shopping for a child in their life.
Want to know about Our Values? Learn more here!
Juliana-Owner
Dog-mom to one (Frankie), auntie to 10, and Ecobaby owner, creative director, and planner extraordinaire. She is passionate about using clean and organic products, but not breaking the bank in the process. A master at research with an eye for design, Juliana is excited to lead a company that educates people and looks good. Transparency is one of her greatest values and sarcasm is her top love language.
Fact: Doesn’t leave home without Tabasco or Chapstick!
Eco-swap: Use Norwex cloths in place of literally every cleaning product. Also check out EWG and ThinkDirty to find out what’s in your products.
Kim-The Creative
After years spent in the apparel industry touring factories to ensure good quality and safe labor practices, Kim is excited to bring her knowledge and experience to Ecobaby. As a home-schooling mama to four kids and wife to Gabe, she wears allll the hats--goofy, lazy, strict, fun...whatever it takes to get through a day! Kim loves to sew as much as she hates being duped by pesky brands labeling themselves as “clean” and mostly she can’t wait to be the mom-friend you can trust.
Fact: Loves visiting estate sales and thrift stores in her spare time (the more granny stuff the better).
Eco-swap: Start with produce at the grocery store and skip the snack aisle!